Social Media

A surprised woman with long wavy hair wearing a rust-colored sweater, holding her hands to her head. Behind her is a colorful, radiating blue and purple background with bold white text that reads 'Changed For Good.' The image conveys a moment of realization or transformation.

30-Day Social Media Challenge: What I Learned About Short-Form Video and Niching Down

This 30-day short-form video challenge taught me more about my audience, myself, and the type of content I truly enjoy creating.

Hailey Krueger

14 minutes ago2 min read

Thumbnail image for a social media video titled "Improve Your Engagement." A woman with long, wavy hair looks thoughtfully to the side with her hand on her chin. She appears on a light blue background filled with red notification icons featuring white hearts. The text on the image reads "Heartland Content Co." and "Improve Your ENGAGEMENT" in bold white letters.

How to Track Social Media Engagement (Without Getting Overwhelmed)

Wondering if your social media posts are actually working? Learn how to track engagement on Instagram, TikTok, YouTube, and more — no fancy tools needed. Discover what metrics matter, how to calculate engagement rate, and what to do with your analytics to grow your brand.

Hailey Krueger

Aug 63 min read

A smiling woman wearing sparkly Minnie Mouse ears looks upward with her chin resting on her hands. Behind her are teal lights and fireworks. The text on the image reads “Heartland Content Co.” and “I’m Going to Disney World” in bold pink letters.

🧳 Planning Your Social Media Before Vacation

Vacations should be a time to unplug, but for content creators and business owners, it’s easy to feel pressure to stay glued to your phone. That’s why I want to share exactly how I plan my content in advance so I can truly relax and enjoy the moment.

Hailey Krueger

Aug 12 min read

Burnout Is Real: How to Set Healthy Boundaries as a Social Media Manager

Burnout is real, especially for social media managers juggling content, clients, and constant notifications. In this post, I’m sharing the boundaries that help me stay creative, protect my time, and actually enjoy being online.

Hailey Krueger

Jul 173 min read